Lead Generation
We take people into the digital journey with their passions, preferences and needs, up to their interest for products and services offered by companies and brands.
Choosing the right channel
AND EMILI supports companies in the choice of the right tools to reach potential clients: channel definition (social, search, email...), creation of high-added-value contents for the target, planning and realisation of online campaigns, interaction with sales outlets and physical places.
KPIs Analysis
AND EMILI identifies the performance indicators more in line with the business goal, in order to update the client on the investment made and the performance of the actions undertaken.
Our KPIs are both qualitative and quantitative: number of leads, average cost of a lead or sale, count of shares, quality of the interactions with followers/users and much more.
Activities
- Target definition
- Identification of the sales funnel and significant channels (Facebook search, Linkedin, others).
- Production of added-value contents (whitepaper, contests, fun videos, other)
- Planning of a campaign (creativity, tools, leading page)
- Acquisition of leads (or sales, depending on the project) through lead generation campaigns on Facebook, Linkedin, AdWords, SEO, email)
- Performance measurement and perfectioning
